What is Public Relations and Task List of a Public Relation Officer
Public relations are the art of getting along with people we constantly come in touch with. Public relations simply mean 'Putting your best foot forward" by:
* Your attitude towards yourself and others.
* Your knowledge of your subject to help other people.
* Your communication skills.
* Your efficiency in dealing with people and getting things done as quickly as possible.
* Shouldering responsibilities bestowed on you or as expected of you. By being courteous and considerate towards others Public relation as a concept is directly linked to public opinion i.e. how do the people react and what do they think of our organization, its products and services. Are people satisfied with our working? Whether they look forward to us for our services? In short, are we liked by the people for what we are doing for them? Do they feel justified for paying for the services we render the general public echo our claim that our decisions and policies have public interest in mind. other words, do we receive a positive feed back?
* Monitor public opinion about an organization or particular issues;
* Advise management on policy issues and communication strategies;
* Plan public relations programs including preparing budgets;
* Present arguments, or lobby, on behalf of an organization to government and other organizations and special interest groups
* liaise with the media by responding to enquiries, arranging interviews with journalists, prepare and distribute media releases and making statements;
* write, edit and arrange production of print materials such as newsletters, house magazines, pamphlets and brochures;
* assist in preparing organizational documents such as annual reports, corporate profiles and submissions;
* write speeches, prepare visual (film or video) and audio electronic material, including managing an internet website;
* organize special events such as open days, visits, exhibitions and functions;
* conduct internal communication courses, workshops and media training;
* Evaluate communication activities and recommended future actions and keep records and files.
* Last but not the least, crisis management IS a vital function of PRO. He has to defend his company's position in case of any negative public opinion against the organization.
